Proenza Schouler Spring 2025 Ad Campaign 2025

About

This portrait from the Proenza Schouler Spring 2025 ad campaign features model Betsy Gaghan lying down against a clean white paneled background. The image is captured by photographer Tim Elkaïm with creative direction from Jack McCollough and Lazaro Hernandez, styling by Charlotte Collet, hair by Ramona Eschbach, and makeup by Jen Myles. The subject wears a structured strapless top with contrasting panels while her long dark hair frames her face. The clean composition highlights the minimalist art direction and natural lighting typical of modern fashion advertising.