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BrandProenza Schouler
ProjectSpring 2025 Ad Campaign
Model Betsy Gaghan lying down wearing a strapless top against a white paneled wall for Proenza Schouler

Proenza Schouler Spring 2025 Ad Campaign 2025

Associated creatives

Jack McCollough & Lazaro Hernandez
Jack McCollough & Lazaro HernandezProenza Schouler Creative Directors
Tim Elkaïm
Tim ElkaïmPhotographer
Betsy Gaghan
Betsy GaghanModel
Charlotte Collet
Charlotte ColletStylist
Ramona Eschbach
Ramona EschbachHair
Jen Myles
Jen MylesMakeup
Ashley Brokaw
Ashley BrokawCasting Director
Eric Mestman
Eric MestmanSet Designer

Tags

woman portraitwomanportraitfemale modelmodel

Description

This portrait from the Proenza Schouler Spring 2025 ad campaign features model Betsy Gaghan lying down against a clean white paneled background. The image is captured by photographer Tim Elkaïm with creative direction from Jack McCollough and Lazaro Hernandez, styling by Charlotte Collet, hair by Ramona Eschbach, and makeup by Jen Myles. The subject wears a structured strapless top with contrasting panels while her long dark hair frames her face. The clean composition highlights the minimalist art direction and natural lighting typical of modern fashion advertising.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (60%)
Jet Black (40%)

Background

White Seamless

Context

Advertising Campaign