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BrandProenza Schouler
ProjectSpring 2025 Ad Campaign
Model crouching wearing a white buttoned shirt and fringe skirt with a white bag for Proenza Schouler

Proenza Schouler Spring 2025 Ad Campaign 2025

Associated creatives

Jack McCollough & Lazaro Hernandez
Jack McCollough & Lazaro HernandezProenza Schouler Creative Directors
Tim Elkaïm
Tim ElkaïmPhotographer
Betsy Gaghan
Betsy GaghanModel
Charlotte Collet
Charlotte ColletStylist
Ramona Eschbach
Ramona EschbachHair
Jen Myles
Jen MylesMakeup
Ashley Brokaw
Ashley BrokawCasting Director
Eric Mestman
Eric MestmanSet Designer

Tags

model crouching in white shirtmodel crouchingwhite shirtfringe skirtwhite handbagwoman in white shirtwoman crouchingwhite fringe skirt

Description

Proenza Schouler Spring 2025 Ad Campaign featuring model Betsy Gaghan, photographed by Tim Elkaïm with creative direction by Jack McCollough and Lazaro Hernandez. The model is crouched in a bright white interior setting, wearing an oversized white button-down shirt paired with a matching fringe skirt, holding a white handbag. Styling is handled by Charlotte Collet, with hair by Ramona Eschbach and makeup by Jen Myles. Casting is by Ashley Brokaw and set design by Eric Mestman.

Style

Editorial, Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (100%)

Background

White Seamless

Context

Advertising Campaign