Proenza Schouler Spring 2025 Ad Campaign 2025

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Proenza Schouler Spring 2025 Ad Campaign featuring model Betsy Gaghan, photographed by Tim Elkaïm with creative direction by Jack McCollough and Lazaro Hernandez. The model is crouched in a bright white interior setting, wearing an oversized white button-down shirt paired with a matching fringe skirt, holding a white handbag. Styling is handled by Charlotte Collet, with hair by Ramona Eschbach and makeup by Jen Myles. Casting is by Ashley Brokaw and set design by Eric Mestman.