Proenza Schouler Spring 2025 Ad Campaign 2025

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This close-up portrait from the Proenza Schouler Spring 2025 ad campaign features model Betsy Gaghan looking directly at the camera. She wears a dark jacket over a black and white striped top, holding a black handbag with visible zipper hardware. The composition is tight, focusing on her face with natural lighting against a dark background, complemented by subtle plant foliage in the upper right corner. White typography spelling Proenza Schouler frames the top and bottom of the vertical image. Photography by Tim Elkaïm, with styling by Charlotte Collet, hair by Ramona Eschbach, makeup by Jen Myles, casting by Ashley Brokaw, and set design by Eric Mestman, under the creative direction of Jack McCollough and Lazaro Hernandez.