Proenza Schouler Spring 2025 Ad Campaign 2025

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This image from the Proenza Schouler spring 2025 ad campaign features a model reclining against a padded white cushion with blue stripes. The model wears a form-fitting, sleeveless blue and white striped knit dress with fringed hem details. The composition is captured with clean studio lighting, creating a bright and contemporary atmosphere. The set includes a contrasting deep red fabric element in the background, adding a bold splash of color to the minimalist setting. The photograph was captured by photographer Tim Elkaïm, with styling by Charlotte Collet.