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BrandProenza Schouler
ProjectSpring 2025 Ad Campaign
Model in a blue and white striped dress reclining on a striped cushion for Proenza Schouler

Proenza Schouler Spring 2025 Ad Campaign 2025

Associated creatives

Jack McCollough & Lazaro Hernandez
Jack McCollough & Lazaro HernandezProenza Schouler Creative Directors
Tim Elkaïm
Tim ElkaïmPhotographer
Betsy Gaghan
Betsy GaghanModel
Charlotte Collet
Charlotte ColletStylist
Ramona Eschbach
Ramona EschbachHair
Jen Myles
Jen MylesMakeup
Ashley Brokaw
Ashley BrokawCasting Director
Eric Mestman
Eric MestmanSet Designer

Tags

woman in striped dressstriped dressdresswoman reclining

Description

This image from the Proenza Schouler spring 2025 ad campaign features a model reclining against a padded white cushion with blue stripes. The model wears a form-fitting, sleeveless blue and white striped knit dress with fringed hem details. The composition is captured with clean studio lighting, creating a bright and contemporary atmosphere. The set includes a contrasting deep red fabric element in the background, adding a bold splash of color to the minimalist setting. The photograph was captured by photographer Tim Elkaïm, with styling by Charlotte Collet.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Royal Blue (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign