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BrandPrada
ProjectSummer 2024 Ad Campaign
Model seated next to a large ceramic vase of flowers holding a tan handbag for the Prada Summer 2024 campaign

Prada Summer 2024 Ad Campaign 2024

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Mark Kean
Mark KeanPhotographer
Ayo Hassan
Ayo HassanModels
Finlay Robinson
Finlay RobinsonModels
Ilya Vermeulen
Ilya VermeulenModels
Penelope Ternes
Penelope TernesModels
and Pierrick Grégoire
and Pierrick GrégoireModels
Olivier Rizzo
Olivier RizzoStylist
Patti Bussa
Patti BussaHair
Helena Komarova
Helena KomarovaMakeup
Annarel Innocente
Annarel InnocenteManicurist

Tags

black woman modeling pradablack womanwoman modeling pradamodel in blue patterned braletteblue patterned bralettepatterned bralettegrey cardigantan leather handbagleather handbag

Description

This portrait from the Prada Summer 2024 ad campaign features a model seated against a clean white and pale yellow studio backdrop. The subject wears a blue patterned bralette and matching skirt layered with a grey cardigan, and holds a structured tan leather handbag. A large white ceramic vase filled with vibrant multi-colored flowers sits beside the subject on a draped surface, casting a painted-style shadow. The lighting is bright and even, highlighting the detailed textures of the apparel, leather accessories, and floral arrangement.

Style

Editorial, Horizontal, Clean

Industries

Luxury Fashion Houses

Color

Navy (50%)
Camel (30%)
Light Grey (20%)

Background

White Seamless

Context

Advertising Campaign