Prada Summer 2024 Ad Campaign 2024

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This image from the Prada Summer 2024 ad campaign, photographed by Mark Kean with creative direction by Ferdinando Verderi, features a model seated next to a white ceramic vase filled with vibrant flowers. The subject wears a blue and white floral bralette and sheer patterned skirt, paired with an open grey cardigan. A structured tan leather handbag rests on the table surface next to the floral arrangement. The composition is set against a clean, minimal backdrop with painterly foreground elements, highlighting the detailed textures of the textiles and ceramics.