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  • ·Prada Summer 2024 Ad Campaign Editorial by Mark Kean
BrandPrada
ProjectSummer 2024 Ad Campaign
Model wearing a blue floral bra and matching skirt with a grey cardigan holding a tan leather bag next to a flower vase on a table

Prada Summer 2024 Ad Campaign 2024

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Mark Kean
Mark KeanPhotographer
Ayo Hassan
Ayo HassanModels
Finlay Robinson
Finlay RobinsonModels
Ilya Vermeulen
Ilya VermeulenModels
Penelope Ternes
Penelope TernesModels
and Pierrick Grégoire
and Pierrick GrégoireModels
Olivier Rizzo
Olivier RizzoStylist
Patti Bussa
Patti BussaHair
Helena Komarova
Helena KomarovaMakeup
Annarel Innocente
Annarel InnocenteManicurist

Tags

woman wearing floral bralette and skirtfloral bralette and skirtfloral bralettefloral skirtgrey cardigantan leather handbagleather handbaghandbagblack womanwoman seated

Description

This image from the Prada Summer 2024 ad campaign, photographed by Mark Kean with creative direction by Ferdinando Verderi, features a model seated next to a white ceramic vase filled with vibrant flowers. The subject wears a blue and white floral bralette and sheer patterned skirt, paired with an open grey cardigan. A structured tan leather handbag rests on the table surface next to the floral arrangement. The composition is set against a clean, minimal backdrop with painterly foreground elements, highlighting the detailed textures of the textiles and ceramics.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Sky Blue (50%)
Camel (30%)
Off-White (20%)

Background

White Seamless

Context

Advertising Campaign