Prada Summer 2024 Ad Campaign 2024

Description

This digital illustration from Prada's Summer 2024 ad campaign features a woven straw handbag resting on a white tablecloth. To the left, a large ceramic vase holds an arrangement of white tulips with deep green foliage. The background is a warm, solid muted yellow tone, creating a calm still-life composition. The scene was photographed and art-directed under the creative direction of Miuccia Prada, Raf Simons, and Ferdinando Verderi, with Mark Kean capturing the campaign photography. The painterly style employs soft brushstrokes and naturalistic lighting.

Style

Artistic, Vertical, Earthy, Clean

Techniques

3D render / CGI

Industries

Bags & Accessories

Color

Context

Advertising Campaign