Prada Summer 2024 Ad Campaign 2024

About

This digital illustration from Prada's Summer 2024 ad campaign features a woven straw handbag resting on a white tablecloth. To the left, a large ceramic vase holds an arrangement of white tulips with deep green foliage. The background is a warm, solid muted yellow tone, creating a calm still-life composition. The scene was photographed and art-directed under the creative direction of Miuccia Prada, Raf Simons, and Ferdinando Verderi, with Mark Kean capturing the campaign photography. The painterly style employs soft brushstrokes and naturalistic lighting.