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  • ·Prada Summer 2024 Campaign Editorial Portrait
BrandPrada
ProjectSummer 2024 Ad Campaign
Model standing in dark blazer and shorts holding a black handbag near a table with a vase of white flowers against a white background

Prada Summer 2024 Ad Campaign 2024

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Mark Kean
Mark KeanPhotographer
Ayo Hassan
Ayo HassanModels
Finlay Robinson
Finlay RobinsonModels
Ilya Vermeulen
Ilya VermeulenModels
Penelope Ternes
Penelope TernesModels
and Pierrick Grégoire
and Pierrick GrégoireModels
Olivier Rizzo
Olivier RizzoStylist
Patti Bussa
Patti BussaHair
Helena Komarova
Helena KomarovaMakeup
Annarel Innocente
Annarel InnocenteManicurist

Tags

man in dark blazerman standingdark blazerblazerblack handbaghandbagpatterned shortsshortswhite tulipsvase of flowers

Description

This fashion advertising campaign image for Prada features a male model standing full-length in a tailored dark navy blazer, patterned button-down shirt, and matching shorts. He holds a small black handbag with branding by the handle and wears light-coloured loafers on bare legs. To his right, a large ceramic vase filled with white tulips sits atop a heavy wooden table with green legs against a bright white backdrop. The composition is clean and art-directed with soft, even studio lighting. Mark Kean photographed the scene under the creative direction of Ferdinando Verderi as part of the Summer 2024 Ad Campaign.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Beige (30%)

Background

White Seamless

Context

Advertising Campaign