Prada Summer 2024 Ad Campaign 2024

About

This fashion advertising campaign image for Prada features a male model standing full-length in a tailored dark navy blazer, patterned button-down shirt, and matching shorts. He holds a small black handbag with branding by the handle and wears light-coloured loafers on bare legs. To his right, a large ceramic vase filled with white tulips sits atop a heavy wooden table with green legs against a bright white backdrop. The composition is clean and art-directed with soft, even studio lighting. Mark Kean photographed the scene under the creative direction of Ferdinando Verderi as part of the Summer 2024 Ad Campaign.