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BrandPrada
ProjectSummer 2024 Ad Campaign
Model wearing grey cardigan and blue patterned skirt holding brown leather handbag in studio setting

Prada Summer 2024 Ad Campaign 2024

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Mark Kean
Mark KeanPhotographer
Ayo Hassan
Ayo HassanModels
Finlay Robinson
Finlay RobinsonModels
Ilya Vermeulen
Ilya VermeulenModels
Penelope Ternes
Penelope TernesModels
and Pierrick Grégoire
and Pierrick GrégoireModels
Olivier Rizzo
Olivier RizzoStylist
Patti Bussa
Patti BussaHair
Helena Komarova
Helena KomarovaMakeup
Annarel Innocente
Annarel InnocenteManicurist

Tags

black woman standingblack womanwoman standinggrey cardigancardiganblue patterned skirtpatterned skirtskirttan leather handbagleather handbaghandbag

Description

This image from the Prada Summer 2024 ad campaign was photographed by Mark Kean with creative direction by Ferdinando Verderi and styling by Olivier Rizzo. A model stands against a minimalist studio backdrop next to a painted table featuring a large floral arrangement in a white vase. The model wears an open grey cardigan over a blue patterned bra top and matching sheer skirt, accessorized with a tan leather handbag and black strappy heels. Clean studio lighting illuminates the scene, highlighting the textures of the garments and the painted elements of the set.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Navy (40%)
Camel (30%)
Jet Black (30%)

Background

White Seamless

Context

Advertising Campaign