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BrandPrada
Project'Lunar New Year 2024' Ad Campaign
Model standing next to a black leather handbag and trunk inside a room with warm glowing double doors

Prada 'Lunar New Year 2024' Ad Campaign 2024

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
David James
David JamesCreative Director
Leslie Zhang
Leslie ZhangPhotographer & Director
Du Juan
Du JuanModels
Zhao Lei
Zhao LeiModels
Prada Rong Zhai
Prada Rong ZhaiLocation
Shanghai
ShanghaiLocation
Linfeng
Linfeng

Tags

woman posing indoorswoman posingwomanblack leather handbagleather handbaghandbagvintage trunktrunk

Description

This campaign image for the Prada Lunar New Year 2024 project features a model standing indoors against a backdrop of illuminated double doors and green-tiled walls. The model wears a brown knit top and a patterned skirt, positioned beside a dark leather handbag resting on a vintage trunk. Warm, golden lighting illuminates the scene through the glass panels, creating a moody and cinematic atmosphere. A wooden table holding a vase of yellow flowers is visible on the right side of the composition. The Prada logo is centrally overlaid across the frame.

Style

Horizontal, Commercial, Cinematic, Moody, Warm

Industries

Luxury Fashion Houses

Color

Chocolate (60%)
Jet Black (40%)

Background

Hotel Lobby

Context

Advertising Campaign