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BrandPrada
Project'Lunar New Year 2024' Ad Campaign
Model standing in an interior space with a tan leather handbag on a dark wooden table and a vase of orchids.

Prada 'Lunar New Year 2024' Ad Campaign 2024

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
David James
David JamesCreative Director
Leslie Zhang
Leslie ZhangPhotographer & Director
Du Juan
Du JuanModels
Zhao Lei
Zhao LeiModels
Prada Rong Zhai
Prada Rong ZhaiLocation
Shanghai
ShanghaiLocation
Linfeng
Linfeng

Tags

woman standingwomanmodeltan leather handbagleather handbaghandbagblack topskirt

Description

An interior shot features a model posing near a dark wooden table supporting a structured tan leather handbag. To the right, a glass vase holds a branch of white orchids on a small pedestal table. A floor lamp casts warm light from the left, while a teal-lit window panel stands in the background alongside olive-green walls. The composition is centered, featuring the Prada logo overlaid across the middle portion of the frame.

Style

Horizontal, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Camel (50%)

Background

Set-dressed, Bar

Context

Advertising Campaign