Prada 'Lunar New Year 2024' Ad Campaign 2024

Description

This commercial fashion campaign portrait for Prada's Lunar New Year 2024 project features model Du Juan standing in front of dark wooden double doors with vibrant green glass panels. She wears a sleeveless white dress featuring delicate floral prints and a semi-sheer collar overlay, while holding a structured tan leather handbag in front of her. The lighting is soft and directional, creating a warm cinematic atmosphere within the historic interior setting. The Prada logo is centrally overlaid across the frame in bold white typography.

Style

Horizontal, Commercial, Cinematic, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Residential Building

Context

Advertising Campaign