Prada 'Lunar New Year 2024' Ad Campaign 2024

Description

This portrait from Prada's Lunar New Year 2024 campaign features a male model standing centrally in an interior space wearing an oversized camel wool coat layered over a crisp white shirt. The background features deep green walls and large panelled windows glowing with a warm pink and orange gradient light. A dark wooden table with a glass vase holding yellow flowers sits to the right, while a portion of a dark armchair is visible on the left. The composition is structured symmetrically with soft, moody lighting casting gentle shadows across the scene. Bold white typography reading PRADA is centred horizontally across the middle of the frame.

Style

Editorial, Horizontal, Moody, Warm

Industries

Luxury Fashion Houses

Color

Background

Hotel Lobby

Context

Advertising Campaign