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BrandPrada
Project'Lunar New Year 2024' Ad Campaign
Model in a belted khaki blazer standing beside a black handbag inside an interior with glowing turquoise panels

Prada 'Lunar New Year 2024' Ad Campaign 2024

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
David James
David JamesCreative Director
Leslie Zhang
Leslie ZhangPhotographer & Director
Du Juan
Du JuanModels
Zhao Lei
Zhao LeiModels
Prada Rong Zhai
Prada Rong ZhaiLocation
Shanghai
ShanghaiLocation
Linfeng
Linfeng

Tags

asian woman posingasian womanwoman posingkhaki blazerblazerblack leather beltleather beltbeltblack handbaghandbagbag

Description

This image is part of the Prada Lunar New Year 2024 advertising campaign, photographed by Leslie Zhang. The frame features model Du Juan standing indoors, wearing a structured khaki blazer secured with a black leather belt. A black handbag rests on a small stand beside her, and the word PRADA is displayed centrally across the composition. The lighting casts warm highlights and deep shadows across the scene, framed by architectural elements with bright turquoise panels visible in the background.

Style

Horizontal, Commercial, Warm, Clean

Industries

Luxury Fashion Houses

Color

Camel (50%)
Jet Black (30%)

Background

Set-dressed

Context

Advertising Campaign