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BrandPrada
Project'Lunar New Year 2024' Ad Campaign
Man wearing a dark jacket and bucket hat with a large backpack standing in a warmly lit room with a blue window backdrop.

Prada 'Lunar New Year 2024' Ad Campaign 2024

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
David James
David JamesCreative Director
Leslie Zhang
Leslie ZhangPhotographer & Director
Du Juan
Du JuanModels
Zhao Lei
Zhao LeiModels
Prada Rong Zhai
Prada Rong ZhaiLocation
Shanghai
ShanghaiLocation
Linfeng
Linfeng

Tags

man wearing dark jacketdark jacketmanman wearing bucket hatbucket hatlarge backpackblack backpack

Description

This commercial image for the Prada Lunar New Year 2024 ad campaign features a man wearing a dark jacket and a matching bucket hat, carrying a large utility backpack. He stands in an indoor setting with dark wood paneling, a glowing floor lamp on the left, and a small side table holding flowers on the right. In the background, large paneled windows glow with a vibrant blue and green gradient light. The scene is art-directed with deep shadows and contrasting warm lighting accents, creating a cinematic atmosphere. The Prada logo is prominently displayed across the center of the frame.

Style

Horizontal, Commercial, Moody, Warm

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Camel (30%)

Background

Living Room

Context

Advertising Campaign