Playtype Brand Identity 2021

Description

This brand identity showcase presents a comprehensive set of custom typography on the left panel, featuring uppercase letters, diacritics, ligatures, numbers, and symbols in a bold black serif font against a pale cream background. The right panel features a product shot of a yellow-wax scented candle labelled Inventario Botanico, nestled among textured white wax flakes. The clean composition highlights the typographic system and physical product branding created for Playtype. The minimalist presentation emphasizes clear editorial styling and clean commercial design.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Typography

Color

Background

White Seamless

Context

Advertising Campaign