Playtype Brand Identity 2021

Description

A person stands atop a metal stepladder, actively smoothing a large poster onto an outdoor wall displaying bold black, cream, and pink typography. The wheatpaste installation features experimental typography elements characteristic of Playtype brand identity work. A bicycle is parked neatly in the lower left against a wooden rack, while a small blue bucket rests on the pavement beneath the ladder. The natural light highlights the textured surface of the posters and the vertical corrugated metal panels behind them. This editorial capture documents the physical wheatpasting process within an urban street setting.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Color

Background

Street

Context

Advertising Campaign, Editorial