Playtype Brand Identity 2021

Description

This image presents a branded construction hoarding installation set along an urban street. The white panels display bold typographic branding alongside abstract pastel-colored graphic shapes in pink, green, and blue. In the background, modern buildings and a yellow construction crane rise under clear daylight. The natural lighting highlights the matte texture of the printed hoarding against the asphalt street in the foreground.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Color

Background

Street

Context

Out of Home (OOH)