Brand
ProjectBrand Identity

Playtype Brand Identity 2021
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Description
This image presents a branded construction hoarding installation set along an urban street. The white panels display bold typographic branding alongside abstract pastel-colored graphic shapes in pink, green, and blue. In the background, modern buildings and a yellow construction crane rise under clear daylight. The natural lighting highlights the matte texture of the printed hoarding against the asphalt street in the foreground.