Playtype Brand Identity 2021
Associated creatives
Tags
Description
This image for the Playtype Brand Identity project features a person standing atop a metal stepladder, meticulously pasting large typographic posters onto an outdoor wall. The scene is split compositionally, with bold white serif typography reading 'The Edit Vol. 60' set against a stark black background on the left, contrasting with the active poster installation on the right. The installer wears a dark puffer jacket, grey beanie, and brown trousers, adding a grounded realism to the graphic composition. The lighting is natural and diffuse, highlighting the textures of the pasted paper and the corrugated metal structure above. This editorial composition emphasizes contemporary graphic design application and urban branding craft.
Style
Editorial, Horizontal, Clean, Minimalist
Techniques
Natural light
Color
Background
Street
Context
Advertising Campaign, Editorial