Playtype Brand Identity 2021

About

A large rectangular black and cream poster is mounted on an exterior ribbed metal and wood-slatted wall as part of the Playtype brand identity project. The poster features bold, experimental typographic design spelling the word offline in heavy, stylized letterforms. Several bicycles are parked in a row along a rack directly beneath the mural on a paved urban ground surface. The lighting is even and natural, casting soft shadows across the scene. The composition is captured from a straight-on perspective, highlighting the scale of the exterior installation against the industrial backdrop.