BrandPlaytype
ProjectBrand Identity
Playtype Brand Identity 2021
Associated creatives
Tags
Description
A close-up photographic view captures the handlebar and wire front basket of a bicycle positioned in front of a damp, poster-covered wall. The background surface displays large geometric shapes in stark black and cream, featuring vertical stripes and curved arcs overlaid with visible water droplets and wrinkles. The composition focuses on the textural contrast between the sleek black bicycle components and the weathered, layered paper surface. The lighting is even and natural, accentuating the tactile qualities of the wet poster installation.
Style
Horizontal, Commercial, Clean, Graphic
Techniques
Natural light
Color
Jet Black (50%)
Off-White (50%)
Context
Advertising Campaign