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BrandPerformula
ProjectBrand Identity
An advertising billboard in a station displaying the Performula brand identity with typography and a blue-toned image of an athlete.

Performula Brand Identity 2025

Associated creatives

Studio Gruhl
Studio GruhlGraphic Design

Tags

advertising billboardbillboardbrand identityperformula brandtypographyadvertising display

Description

This image presents an advertising billboard mounted in a public transit station, showcasing the brand identity for Performula designed by Studio Gruhl. The billboard features a clean split composition with minimalist typography on a light gray panel to the left, reading micronutrients perfected for you, alongside the Performula logo. On the right, a dynamic photographic panel displays a person in motion under cool blue lighting with motion blur effects. The physical installation is set against a concrete wall and floor backdrop.

Style

Horizontal, Commercial, Cool, Clean

Techniques

Typography

Industries

Fitness

Color

Off-White (60%)
Sky Blue (40%)

Background

Carpark

Context

Out of Home (OOH)