Performula Brand Identity 2025

Description

This graphic design piece presents a brand identity color palette for Performula, created by Studio Gruhl. The composition consists of five stacked horizontal color swatches displayed in descending order. The top swatch is a crisp white labeled future white, followed by a pale grey swatch labeled molecule grey. Below these sits a soft light blue swatch named sparkle blue, followed by a neutral beige swatch titled particle sand. The bottom swatch is a deep dark navy tone labeled ocean black. Clean typography labels each distinct shade aligned to the left against each respective color block.

Style

Artistic, Vertical, Clean, Minimalist

Techniques

Typography, Vector

Color

Context

Advertising Campaign