Brand
ProjectBrand Identity

Performula Brand Identity 2025
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Description
This graphic design piece presents a brand identity color palette for Performula, created by Studio Gruhl. The composition consists of five stacked horizontal color swatches displayed in descending order. The top swatch is a crisp white labeled future white, followed by a pale grey swatch labeled molecule grey. Below these sits a soft light blue swatch named sparkle blue, followed by a neutral beige swatch titled particle sand. The bottom swatch is a deep dark navy tone labeled ocean black. Clean typography labels each distinct shade aligned to the left against each respective color block.