Performula: Brand Identity

Jul 2025

Studio Gruhl has developed a comprehensive brand identity for Performula, a project that spans digital, print, and environmental applications. The design system centers on a minimalist aesthetic, utilizing clean typography and a structured color palette of future white, molecule grey, sparkle blue, particle sand, and ocean black to communicate precision in nutritional supplementation. The execution integrates 3D render / CGI elements with live-action techniques, featuring dynamic motion blur and high-speed imagery to evoke a sense of energy and physical performance. This visual language extends across product packaging, web interfaces, and large-scale public transit advertising, maintaining a consistent commercial tone through sharp geometry and metallic textures.

Horizontal, Commercial, Clean, Minimalist