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Brand
Performula
ProjectBrand Identity
Motion blurred profile portrait of a woman against a bright blue background with the white text PERFORMULA across the top

Performula Brand Identity 2025

Associated creatives

Studio Gruhl
Studio GruhlGraphic Design

Tags

woman portrait motion blurwoman portraitmotion blur portraitwomanportraitmotion blurblue topblue shirt

Description

This image features a dynamic profile portrait of a woman captured with heavy motion blur against a vibrant cyan and blue background. The top of the frame displays the brand name Performula in bold, clean white capital sans-serif typography. The subject is wearing a blue top, and her features are softened by the intentional motion trail effect across the horizontal axis. Created for the Performula brand identity project by Studio Gruhl, the composition emphasizes speed and fluid energy through its vivid colour palette and photographic blur technique.