Performula Brand Identity 2025

Description

This image features a dynamic profile portrait of a woman captured with heavy motion blur against a vibrant cyan and blue background. The top of the frame displays the brand name Performula in bold, clean white capital sans-serif typography. The subject is wearing a blue top, and her features are softened by the intentional motion trail effect across the horizontal axis. Created for the Performula brand identity project by Studio Gruhl, the composition emphasizes speed and fluid energy through its vivid colour palette and photographic blur technique.

Style

Horizontal, Commercial, Saturated, Cool

Techniques

Long exposure

Industries

Apps & Digital Platforms

Color

Background

Solid Colour

Context

Advertising Campaign