Brand
ProjectBrand Identity

Trackinsight Brand Identity 2021
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Description
An outdoor billboard display showcasing the brand identity project for Trackinsight, designed by How&How. The large rectangular sign is mounted on an industrial steel structure against an overcast sky and the fronds of a palm tree. The billboard design features a blurred aerial landscape photograph overlaid with geometric blocks of solid color, crisp typography reading Lose the noise, reach for clarity, and a smaller rectangular inset of aerial foliage. The clean typographic elements and graphic composition emphasize modern corporate identity and visual communication.