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BrandTrackinsight
ProjectBrand Identity
Large outdoor billboard featuring branding for Trackinsight with aerial imagery and text set against a pale sky and palm tree

Trackinsight Brand Identity 2021

Associated creatives

How&How
How&HowGraphic Design

Tags

billboardoutdoor billboardTrackinsight billboardadvertising billboardbranding signbrand identity

Description

An outdoor billboard display showcasing the brand identity project for Trackinsight, designed by How&How. The large rectangular sign is mounted on an industrial steel structure against an overcast sky and the fronds of a palm tree. The billboard design features a blurred aerial landscape photograph overlaid with geometric blocks of solid color, crisp typography reading Lose the noise, reach for clarity, and a smaller rectangular inset of aerial foliage. The clean typographic elements and graphic composition emphasize modern corporate identity and visual communication.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Enterprise & B2B Software

Color

Jet Black (50%)
Pure White (30%)
Forest Green (20%)

Background

Overcast Sky

Context

Out of Home (OOH)