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Occulus: Brand Identity

Brand
Occulus
Date

Jul 2021

Description

The Occulus brand identity project establishes a comprehensive visual language for the Quest 2 hardware ecosystem. The campaign utilizes clean graphic design and high-contrast typography to define the product's presence across diverse touchpoints, including large-scale outdoor billboards and retail packaging. Execution across both print and motion media focuses on a minimalist aesthetic, often leveraging 3D render / CGI techniques to isolate hardware components. Graphic design studio Moniker provided the core typographic systems and motion graphics, maintaining a consistent brand architecture that spans from architectural environmental signage to detailed product documentation and digital animations.

Style

Horizontal, Commercial, Clean, Minimalist

Industries
Consumer Electronics
Color
Jet Black
Pure White
Background

White Seamless

Associated creatives

Moniker
MonikerGraphic Design
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