Occulus
Brand Identity
Brand
ProjectBrand Identity
Date
Jul 2021
Description
Occulus unveils its brand identity system, a comprehensive visual language spanning consumer electronics packaging, outdoor advertising, and motion design. The project leans into a minimalist aesthetic, utilizing high-contrast typography and clean white surfaces to frame the hardware. Moniker developed the graphic design, which channels a modern, technical feel through precision-aligned layouts and motion graphics. The campaign extends across urban billboard displays and technical product animations, maintaining a consistent brand presence through the use of 3D render and CGI techniques.
Style
Horizontal, Commercial, Clean, Minimalist
Industries
Consumer Electronics
Color
Jet Black
Pure White
Background
White Seamless
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