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Brand
Lacoste
ProjectSpring 2026 Ad Campaign
Novak Djokovic looking upward in a white polo shirt on a clay tennis court with Lacoste branding in the background.

Lacoste Spring 2026 Ad Campaign 2026

Associated creatives

Fredrik Bond
Fredrik BondDirector
Novak Djokovic
Novak DjokovicTalent

Tags

novak djokovicnovak djokovic tenniswhite polo shirtwhite pololacoste polo

Description

A close-up cinematic shot of tennis player Novak Djokovic looking intently upward from a clay court. He wears a classic white polo shirt, with his dark hair and light facial stubble sharply in focus. In the softly blurred background, spectators fill stadium seating behind a green Lacoste branded court barrier with another player in motion.