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  • ·Lacoste Spring 2026 Campaign with Wang Yibo in Paris
BrandLacoste
ProjectSpring 2026 Ad Campaign
East Asian man in a light blue polo shirt and dark track pants reaching for a tennis ball on a cobblestone Paris street by the Eiffel Tower.

Lacoste Spring 2026 Ad Campaign 2026

Associated creatives

Fredrik Bond
Fredrik BondDirector
Novak Djokovic
Novak DjokovicTalent

Tags

wang yiboeast asian manman in polo shirtlight blue polo shirtblue polo shirtpolo shirtdark track pantstrack pantswhite sneakersyellow tennis balltennis ball

Description

Lacoste Spring 2026 advertising campaign shot on location in Paris. The image features brand ambassador Wang Yibo dynamically lunging across a cobblestone street toward a motion-blurred yellow tennis ball in mid-air. He wears a light blue short-sleeve polo shirt, dark track pants with white piping, and white low-top sneakers. In the background, the Eiffel Tower stands tall against a clear sky alongside Parisian buildings and tree-lined walkways.

Style

Vertical, Commercial, Action, Clean, Polished

Techniques

Natural light

Industries

Sportswear

Color

Charcoal (50%)
Powder Blue (40%)

Background

Street

Context

Advertising Campaign