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  • ·Lacoste Spring 2026 Campaign Woman Leaping by Blue Door
BrandLacoste
ProjectSpring 2026 Ad Campaign
Blonde woman in a white dress leaping to catch a tennis ball in front of a large blue ornate door for Lacoste.

Lacoste Spring 2026 Ad Campaign 2026

Associated creatives

Fredrik Bond
Fredrik BondDirector
Novak Djokovic
Novak DjokovicTalent

Tags

woman leaping with tennis ballwoman leapingwoman in white dresswhite dressyellow tennis balltennis ballwhite sneakers

Description

A blonde woman is captured mid-air in a graceful tennis serve motion outside on a paved sidewalk. She wears a lightweight short white belted dress and white sneakers, extending one arm up toward a floating yellow tennis ball while carrying a pleated fan-style handbag in the other. In the background, a tall, ornate double doorway painted in vibrant cobalt blue fills the frame under direct sunlight, casting sharp shadows on the stone surround. The visual features bold brand typography and the slogan 'LIFE IS A BEAUTIFUL SPORT' across the composition.

Style

Vertical, Commercial, Action, Saturated, Polished

Techniques

Hard Light

Industries

Sportswear

Color

Pure White (70%)

Background

Residential Building

Context

Advertising Campaign