Lacoste Spring 2026 Ad Campaign 2026

About

A blonde woman is captured mid-air in a graceful tennis serve motion outside on a paved sidewalk. She wears a lightweight short white belted dress and white sneakers, extending one arm up toward a floating yellow tennis ball while carrying a pleated fan-style handbag in the other. In the background, a tall, ornate double doorway painted in vibrant cobalt blue fills the frame under direct sunlight, casting sharp shadows on the stone surround. The visual features bold brand typography and the slogan 'LIFE IS A BEAUTIFUL SPORT' across the composition.