Lacoste Spring 2026 Ad Campaign 2026

Description

A campaign still for Lacoste Spring 2026 directed by Fredrik Bond. The image captures a young Black man frozen mid-air in an athletic, dynamic leap across a concrete pavement. He is styled in a vibrant red short-sleeved polo shirt, wide-leg light blue denim jeans, a green and white patterned scarf tucked at his waist, and white sneakers. Above him floats a bright yellow-green tennis ball beside the white Lacoste wordmark and crocodile logo, set against the facade of an emerald green storefront with a dark bench.

Style

Vertical, Commercial, Action, Clean

Techniques

High-speed / freeze

Industries

Sportswear

Color

Background

Retail Storefront

Context

Advertising Campaign