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BrandNike
ProjectBrand Identity
Nike Free 5.0 brand identity layout featuring athletic typography, a running man, and a close-up portrait against concrete wall

Nike Brand Identity 2019

Associated creatives

M35
M35Graphic Design

Tags

nike free 5.0 brand identitynike free 5.0brand identity layoutman running outdoorsman runningrunning manmale athlete runningathletic apparelrunning shortscompression socksathletic typographygraphic design layoutclose up portrait

Description

This brand identity presentation for Nike features a multi-panel layout mounted against a textured concrete wall. The design incorporates bold typography with text reading engineered for natural range of motion alongside Nike Free 5.0 branding. Photographic panels show a male runner in motion wearing athletic apparel and neon yellow compression socks, next to minimalist graphic panels with large numerals and the Nike swoosh. A close-up portrait panel highlights the athlete wearing a patterned t-shirt. The overall composition blends commercial typography, outdoor action photography, and clean graphic elements.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Sportswear

Color

Jet Black (50%)
Cream (50%)

Background

Concrete Texture

Context

Advertising Campaign, Digital / Display Advertising