Nike Brand Identity 2019

Description

This brand identity asset for Nike showcases a bespoke typeface across three stacked rows on a clean light cream background. The top two rows display the complete uppercase alphabet from A to Z rendered in a bold, condensed black font. The bottom row presents numeric characters from zero through nine in the same distinct typographic style. A small typographic label in the upper left corner denotes the typeface specification. The clean, graphic layout emphasizes clear letterform geometry and minimalist presentation.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Techniques

Typography, Vector

Color

Background

Paper Texture

Context

Advertising Campaign