Nike Brand Identity 2019

Description

This outdoor advertising campaign for Nike titled Brand Identity features two models positioned within a lush natural woodland setting. A female model crouches on a dark tree stump wearing patterned athletic apparel and neon compression socks, while a male model sits atop a mossy rock wearing a matching athletic tee and shorts. Bold sans-serif typography spells out 'FREE BY NATURE' across adjacent dark poster panels framed against a textured concrete wall. The composition merges high-performance sportswear with rugged outdoor environments under natural daylight.

Style

Horizontal, Commercial, Clean

Techniques

Typography, Natural light

Industries

Sportswear

Color

Background

Concrete Texture

Context

Out of Home (OOH)