Nike Brand Identity 2019

Description

Two vertical typographic posters for Nike Free 5.0 are presented side by side against a dark background. The left poster features cream-coloured paper with bold black sans-serif lettering proclaiming "Engineered for Natural Range of Motion" alongside small branding and the Nike swoosh. The right poster inverts the palette with a dark background and white text reading "Strength is Built Not Given". Both designs feature prominent "Nike Free 5.0" branding at the base in a distinct, heavy typeface. The composition reflects a clean, graphic layout focused on minimalist athletic messaging.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Techniques

Typography, Vector

Industries

Sportswear

Color

Background

Solid Colour

Context

Advertising Campaign