Nike Brand Identity 2019

Description

Two athletic women run outdoors along a damp forest path surrounded by dense tropical foliage and lush greenery. The scene is captured with natural daylight filtering through the canopy, illuminating fine water droplets glistening on the vegetation and the runners' skin. Both women wear athletic sports bras and running shorts, with one sporting a patterned translucent windbreaker. The composition frames the runners mid-stride, emphasizing motion and performance within a natural environment. This commercial imagery was produced for Nike as part of their brand identity project, featuring graphic elements on the left side of the frame.

Style

Horizontal, Commercial, Earthy, Raw

Techniques

Natural light

Industries

Sportswear

Color

Background

Forest

Context

Advertising Campaign