ProjectBrand Identity

Brand Identity 2019
Associated creatives
Tags
Description
This product image for Nike features a single running shoe balanced upright on its sole against a clean, seamless light grey background. The shoe showcases flexible grooved sole detailing, a white upper with dark accents, and bright green and purple highlights on the outsole and collar. Soft, directional studio lighting casts minimal shadows beneath the shoe. On the left side of the frame, minimal graphic typography and logos are present, including text reading TYPE 5.0 and NIKE FREE alongside the iconic swoosh. The composition uses a vertical framing with ample negative space to emphasize the product shape.
Style
Vertical, Commercial, Clean
Industries
Sportswear
Color
Pure White (70%)
Jet Black (20%)
Lime (10%)
Background
Grey Seamless
Context
E-commerce / Product