ProjectBrand Identity
Brand Identity 2022
Associated creatives
Tags
Description
An outdoor advertising campaign for Nakatomi displayed on large black and hot pink billboards mounted against an urban wall. The billboards feature bold geometric typography and linear graphic elements. In front of the wall, a paved sidewalk runs alongside a city street with road markings and a parking sign. In the background, tall residential and commercial buildings rise beneath green trees under natural daylight. The composition is captured with clean architectural lines and crisp daylight.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Apps & Digital Platforms
Color
Jet Black (50%)
Hot Pink (50%)
Background
Street
Context
Out of Home (OOH)