Nakatomi

Nov 2022

Nakatomi’s brand identity project centers on a modular visual system defined by high-contrast geometry and minimalist typography. Executed by Field of Play, the system utilizes a striking palette of hot pink, black, and white to establish a distinct corporate visual architecture. The design leans into sharp diagonal linework and textured material palettes to create a sense of structural precision. Photography by Kirsty Dawn documents the identity across a variety of touchpoints, from tactile printed posters and outdoor billboard campaigns to large-scale motion graphics. The work frequently employs clean, minimalist aesthetics and vector-based compositions, emphasizing the brand's graphic impact within both urban transport hubs and commercial environments. The project highlights a rigorous approach to visual branding through rhythmic, geometric patterns and balanced, high-contrast layouts.

Commercial, Horizontal, Clean

Typography