ProjectBrand Identity
Brand Identity 2019
Associated creatives
Tags
Description
An outdoor advertising billboard is mounted on a textured brick railway arch wall above a paved city street with motion blur from passing traffic. The large rectangular poster displays the brand identity project for the Museum of the Home, featuring bold red typographic copy asking what your idea of home says about you above an image of a modest structure in a sparse landscape. Smaller explanatory text and branding appear near the bottom edges of the poster within a clean layout. The composition captures the urban placement of the out of home campaign with natural daylight illuminating the architectural surfaces.
Style
Horizontal, Commercial, Clean
Techniques
Long exposure, Natural light
Industries
Digital Media & Publishers
Background
Street
Context
Out of Home (OOH)