Jean-Yves Lemoigne, Photographer, London

Description

This outdoor advertising photograph captures a surreal or clever optical illusion on a bright rooftop setting. Two men in blue shirts and work trousers are carrying a long metal ladder, positioned in such a way that they appear to be physically holding up the bottom edge of a large billboard. The billboard itself displays an advertisement for a red hatchback car with promotional text against a white background. Modern city buildings and office towers rise in the background beneath a partly cloudy blue sky. Natural daylight casts sharp shadows onto the tiled rooftop surface. The scene is photographed with crisp commercial clarity and witty composition.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light, VFX / visual effects

Industries

Mass Market Automotive

Color

Background

Rooftop

Context

Advertising Campaign, Out of Home (OOH)