MoMA PS1 Brand Identity 2026

Description

A bright cyan-blue reusable stainless steel water bottle stands upright on dark industrial metal diamond-plate stairs. The bottle features white multilingual typographic graphics including 'TU LUGAR', Chinese characters, and the MoMA PS1 logo mark. A person wearing a brown distressed leather jacket, black trousers, and gold rings is seated directly next to the bottle. The shot captures tactile textures of the smooth painted metal canteen, textured leather outerwear, and treaded metal steps in natural daylight.

Style

Vertical, Commercial, Tactile, Graphic

Techniques

Natural light

Color

Background

Metal Texture

Context

Lookbook