MoMA PS1 Brand Identity 2026

Description

A seated individual models merchandise from the MoMA PS1 brand identity project designed by PORTO ROCHA and produced with Merchery. The subject wears a white long-sleeve crewneck sweatshirt printed with a green MoMA PS1 chest logo. Resting in their lap over black shorts is an unstructured black baseball cap with neon green embroidery reading 'I KNOW A PLACE'. Minimal gold rings and a thin gold bracelet accent the hands against the casual apparel.

Style

Editorial, Vertical, Warm, Clean

Techniques

Embroidery / needlework, Soft Light

Industries

Streetwear

Color

Context

Lookbook