Logo
  • Home
  • ·Media
  • ·MoMA PS1 Brand Identity Green Canvas Tote Bag
BrandMoMA PS1
ProjectBrand Identity
High-angle view of a person carrying a green MoMA PS1 canvas tote bag, wearing a white long-sleeve shirt and black loafers.

MoMA PS1 Brand Identity 2026

Associated creatives

Merchery
MercheryDesign
PORTO ROCHA
PORTO ROCHADesign
Merchery
MercheryManufacturing

Tags

green canvas tote baggreen tote bagcanvas tote bagmoma ps1 tote bagbranded tote bagwhite long sleeve shirtblack leather loafersblack loafers

Description

A high-angle view captures a person standing on a black diamond-plate metal surface while holding a vibrant green canvas tote bag. The tote prominently features bold white typographic MoMA PS1 branding aligned vertically across its body. The subject wears a lightweight white long-sleeve shirt stamped with the museum's logo at the chest, paired with dark shorts and polished black leather loafers. Clean, natural outdoor light highlights the crisp canvas texture and graphic contrast of the merchandise.

Style

Vertical, Commercial, Graphic

Techniques

Natural light

Industries

Bags & Accessories

Color

Emerald (40%)
Jet Black (30%)
Pure White (30%)

Background

Metal Texture

Context

Lookbook