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BrandMoMA PS1
ProjectBrand Identity
Top-down view of hands at an outdoor table with a bright yellow embossed notebook, pen, and plastic cup of iced coffee.

MoMA PS1 Brand Identity 2026

Associated creatives

Merchery
MercheryDesign
PORTO ROCHA
PORTO ROCHADesign
Merchery
MercheryManufacturing

Tags

yellow notebookyellow journalembossed notebookiced coffee cupiced latteplastic cup with strawhands holding penhands on table

Description

An overhead perspective captures a person seated at a dark circular outdoor café table holding a light grey pen beside a vibrant yellow hardcover notebook with debossed typography. A clear plastic cup filled with iced coffee and a straw sits to the left. The individual wears a black leather jacket, delicate gold rings, and a gold bangle, illuminated by even, natural daylight.

Style

Lifestyle, Vertical, Clean

Techniques

Natural light, Emboss & Deboss

Color

Lemon (40%)
Jet Black (40%)
Caramel (20%)

Background

Café

Context

Lookbook