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  • ·MoMA PS1 Brand Identity Neon Tote Bag by PORTO ROCHA
Brand
MoMA PS1
ProjectBrand Identity
Hand holding a bright neon yellow canvas tote bag printed with dark 1976 2026 typography against a brick wall.

MoMA PS1 Brand Identity 2026

Associated creatives

Merchery
MercheryDesign
PORTO ROCHA
PORTO ROCHADesign
Merchery
MercheryManufacturing

Tags

yellow tote bagcanvas tote bagneon tote bagtote bagprinted tote bagperson holding tote bagholding tote bagcanvas bag

Description

A person's raised hand holds a vibrant lime-yellow canvas tote bag printed with bold dark typography reading 1976 2026. Designed for the MoMA PS1 brand identity by PORTO ROCHA in collaboration with Merchery, the merchandise piece is photographed in soft natural light against a textured grey brick wall. The composition highlights the stark graphic typography, woven fabric material, and matching tote handles.