MoMA PS1 Brand Identity 2026

About

A person's raised hand holds a vibrant lime-yellow canvas tote bag printed with bold dark typography reading 1976 2026. Designed for the MoMA PS1 brand identity by PORTO ROCHA in collaboration with Merchery, the merchandise piece is photographed in soft natural light against a textured grey brick wall. The composition highlights the stark graphic typography, woven fabric material, and matching tote handles.