MoMA PS1 Brand Identity 2026

Description

A person standing against an industrial concrete wall holds a bright blue canvas tote bag printed with bold neon yellow typography reading '50 YEARS IN THE MAKING'. The subject wears a long-sleeve white shirt, black relaxed-fit knee-length shorts, and black leather slip-on loafers while standing on a metal walkway grate. Captured in direct sunlight with visible 35mm film grain and high-contrast natural shadows, showcasing the commemorative brand identity merchandise for MoMA PS1 designed by PORTO ROCHA and Merchery.

Style

Editorial, Vertical, Grainy, Graphic

Techniques

Analogue / film

Industries

Bags & Accessories

Color

Background

Concrete Texture

Context

Lookbook