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Brand
MoMA PS1
ProjectBrand Identity
Person wearing a navy embroidered baseball cap and white MoMA PS1 long-sleeve t-shirt inside a subway train car.

MoMA PS1 Brand Identity 2026

Associated creatives

Merchery
MercheryDesign
PORTO ROCHA
PORTO ROCHADesign
Merchery
MercheryManufacturing

Tags

white long sleeve shirtlong sleeve shirtwhite shirtnavy baseball capnavy capbaseball capmoma ps1 apparelbranded merchandise

Description

Brand identity merchandise for MoMA PS1 designed by PORTO ROCHA and produced with Merchery. A person stands inside a subway car in front of stainless steel sliding doors, looking downward. They wear a white long-sleeve crewneck shirt with a small chest graphic print, paired with a dark navy baseball cap featuring yellow embroidered lettering and dark pants. The shot is captured with direct flash, illuminating the subject against the reflective metallic train interior.