MoMA PS1 Brand Identity 2026

Description

Brand identity merchandise for MoMA PS1 designed by PORTO ROCHA and produced with Merchery. A person stands inside a subway car in front of stainless steel sliding doors, looking downward. They wear a white long-sleeve crewneck shirt with a small chest graphic print, paired with a dark navy baseball cap featuring yellow embroidered lettering and dark pants. The shot is captured with direct flash, illuminating the subject against the reflective metallic train interior.

Style

Editorial, Horizontal

Techniques

Flash

Color

Context

Lookbook