Merlette Pre Fall 2025 Campaign 2024

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Captured by photographer Carlota Guerrero for the Merlette Pre Fall 2025 campaign, model Jemima Kirke stands centrally on a city street intersection. She wears a structured long-sleeved green dress and light-coloured flats, holding a dark decorative handbag. The scene features urban street elements, including pedestrian crossings, a passing black SUV, and city buildings in the background. Creative direction was led by Roxane Danset, with makeup by Ren Nobuko and set design by Montana Pugh.