ProjectHoliday 2025 Ad Campaign
Holiday 2025 Ad Campaign 2025
Associated creatives
Seán McGirrMcQueen Creative Director
SJ ToddArt Director
Sammy KhouryPhotographer
Serkan DenizModels
Lily McMenamyModels
Apolline Roco FohrerModels
Tsion TeferiModels
Haojie QiModels
Athiec GengModels
CirilloModels
Libby BennettModels
Jum KuochninModels
and Liu QinzhengModels
Sarah RichardsonStylist
Gary GillHair
Daniel SallstromMakeup
Ama QuashieManicurist
Farago ProjectsProduction
Julia LangeCasting Director
Tags
Description
This editorial portrait for the McQueen Holiday 2025 ad campaign was photographed by Sammy Khoury with art direction by SJ Todd. The image features a model seated elegantly on a white sofa against a warm residential interior wall adorned with a framed painting and two lamps. The subject wears a tailored beige dress paired with glossy black knee-high boots and holds a structured handbag. The scene is styled by Sarah Richardson with hair by Gary Gill and makeup by Daniel Sallstrom, capturing a refined and intimate aesthetic.
Style
Editorial, Vertical, Monochrome, Warm
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Beige (50%)
Jet Black (40%)
Background
Living Room
Context
Advertising Campaign